채용공고 › Qatar Airways
Commercial Marketing Manager - Projects
추출된 스킬 9건
| 스킬 | 분류 | 수준 | 근거 문장 (원문) |
|---|---|---|---|
| BI 도구 | IT·데이터 기술 | 필수 | Experience and proficiency with data analytics (e.g. Tableau and Adobe) |
| 영어 | 언어 | 필수 | Excellent communication in English |
| 학사 학위 | 학력·법적 자격 | 필수 | Minimum qualification of bachelor's degree or equivalent is essential |
| 수익 관리 | 항공 직무 지식 | 언급 | Communication with key internal stakeholders to ensure that all respective marketing campaigns for selected markets are fully integrated across the business. This includes wider commercial global and regional Marketing teams, Corporate Communication, Sponsorships, Digital, Customer Experience, International Sales, Revenue Management, Network Planning, Cargo |
| 화물 운영 | 항공 직무 지식 | 언급 | Manage the team responsible for commercial marketing activities and campaigns to support Trade and B2C segments such as Sponsorships, Digital, Loyalty, Ancillary, P2P, Cargo |
| 노선·스케줄 계획 | 항공 직무 지식 | 언급 | Communication with key internal stakeholders to ensure that all respective marketing campaigns for selected markets are fully integrated across the business. This includes wider commercial global and regional Marketing teams, Corporate Communication, Sponsorships, Digital, Customer Experience, International Sales, Revenue Management, Network Planning, Cargo |
| 고객 경험(CX) | 항공 직무 지식 | 언급 | Communication with key internal stakeholders to ensure that all respective marketing campaigns for selected markets are fully integrated across the business. This includes wider commercial global and regional Marketing teams, Corporate Communication, Sponsorships, Digital, Customer Experience, International Sales, Revenue Management, Network Planning, Cargo |
| 팀워크 | 직무 역량 | 언급 | Ownership and optimization of key marketing software platforms that enable collaborative work, management approvals, marketing orchestration, and budget governance — leading projects with IT, Finance, Procurement, Digital and/or other departments to create workflows and automation of process. This includes ownership of the external relationship with vendors and partners. |
| 이해관계자 관리 | 직무 역량 | 언급 | Communication with key internal stakeholders to ensure that all respective marketing campaigns for selected markets are fully integrated across the business. This includes wider commercial global and regional Marketing teams, Corporate Communication, Sponsorships, Digital, Customer Experience, International Sales, Revenue Management, Network Planning, Cargo |
공고 원문
Key Responsibilities
- Manage the team responsible for commercial marketing activities and campaigns to support Trade and B2C segments such as Sponsorships, Digital, Loyalty, Ancillary, P2P, Cargo
- Build marketing strategy and budget for marketing unit being led
- Ownership and optimization of key marketing software platforms that enable collaborative work, management approvals, marketing orchestration, and budget governance — leading projects with IT, Finance, Procurement, Digital and/or other departments to create workflows and automation of process. This includes ownership of the external relationship with vendors and partners.
- Seek new revenue generating opportunities, support brand, tactical and commercial goals and KPIs
- Execution of marketing plans and campaigns, delivery of global and regional campaigns related to assigned scope
- Manage roll out of allocated campaigns on time, accurately and within budget, and ensure ROI is achieved and post evaluation is conducted
- Support the continual refinement of marketing plans to ensure the best results and successful execution across regions and segments assigned throughout the financial year versus Commercial Targets
- Work closely with other teams to maintain a comprehensive market/product and consumer knowledge, and ensure all communications are grounded in customer insight
- Communication with key internal stakeholders to ensure that all respective marketing campaigns for selected markets are fully integrated across the business. This includes wider commercial global and regional Marketing teams, Corporate Communication, Sponsorships, Digital, Customer Experience, International Sales, Revenue Management, Network Planning, Cargo
Requirements / Qualifications
- Minimum qualification of bachelor's degree or equivalent is essential
- Minimum 5 years of leading commercial marketing projects and campaigns such as B2B segments, leisure and business, destination promotion or revenue generating projects and partnerships
- Tech-savvy and interested in using digital tools to optimize marketing operations
- Familiar with workflow or project management systems (e.g. Adobe Workfront)
- Experience and proficiency with data analytics (e.g. Tableau and Adobe)
- Experience in team management in one of the following fields: marketing, advertising, client service/account management or campaign management
- Excellent communication in English
Preferred / Nice to have
- Not separately stated
Selection process / Benefits (if stated)
- How to apply: upload CV and complete the quick application form
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