Key Responsibilities - Implement Emirates' brand strategy in assigned markets, ensuring alignment with business goals, measurement frameworks, and local dynamics. Adapt regional positioning for consistency and relevance. - Use commercial data, research, and customer insights to guide tactical decisions that drive brand performance and engagement across the customer journey - Serve as the key liaison between country teams and regional marketing, balancing priorities, fostering collaboration, and supporting strategic alignment for smooth campaign execution - Deliver marketing plans tailored to local markets, ensuring campaigns are briefed, executed on time and within budget. Manage budgets, monitor performance, and mitigate risks to protect brand integrity. - Stay current on trends across paid, earned, shared, and owned channels; recommend adjustments to keep the brand competitive and relevant - Collaborate with regional peers to share best practices, contribute to strategies, and suggest process improvements - Ensure executional excellence and adherence to SOPs for efficient, precise marketing delivery Requirements / Qualifications - Degree in Marketing, International Business, Business Administration - Experience in marketing & media communication of which at least 3 years at a managerial level - Proven ability to adapt regional marketing strategies into local plans - Demonstrated success in collaborating with cross-functional and cross-regional teams to drive alignment and results - Worked in international organisation with matrix accountability - Strong analytical skills with the ability to interpret marketing performance data and extract insights - Solid track record of landing integrated, multi-channel marketing campaigns - Must be able to work onsite five days per week at New York Town office Preferred / Nice to have - Not separately stated Selection process / Benefits (if stated) - Salary: $98,700-$141,000. Benefits: Aetna (Medical, Dental and Vision); 401k with match; Nationwide Pet Insurance; Aflac voluntary benefits; Flight benefits; Commuter benefits. ---